MONICA VINADER
Jewelry online store
Project Task/Challenge: Give the design individuality, making it stand out among competitors.
The website should sell. It was necessary to change the order of presenting information and the way it is conveyed to the buyer, making it easier for them to make a purchase decision.
About the process: The first stage involved the analytical part: a brief, competitive analysis, and the creation of a technical task.
The next step was working with references, an essential part of the process. Clear understanding of which details, in what order, you plan to compile saves hours of work in the future.
After that is the visual concept.
Result: The central challenge and basis were the color scheme. The choice was made in favor of shades of carmine pink, linen, and soft salmon — conveying vibrancy and passion, and to move away from the template — black, white and gold palette. Minimalistic design, simple, smooth lines, and bright accents created a recognizable and modern aesthetic, setting the jewelry website apart.
The website has become unique and memorable in its segment. Improved menus and site navigation facilitate users in finding desired products and making purchases easily. The combination of these factors creates a positive experience for buyers, encouraging their return and positive recommendations.
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